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BOTTEGA VENETA
Bottega Veneta's Beauty Line Extension Project is a strategic endeavor aimed at expanding the brand's offerings into the world of cosmetics and fragrances while maintaining its core values of luxury and sophistication. This project encompasses a complete, cohesive marketing strategy that seamlessly integrates the beauty line with Bottega Veneta's existing product portfolio. Through a comprehensive marketing approach, the project seeks to educate consumers about the brand's dedication to elegance and minimalism in the world of beauty.
CONTENT DEVELOPMENT
MARKETING STRATEGY
VISUAL IDENTITY
PRODUCT INTEGRATION
BRAND POSITIONING
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